FREEMANS YR 1
Design Director - Laura Nunn

Freemans was seen as a frumpy catalogue from the past with an ageing audience.
To bring it into the modern retail world, we introduced the new brand positioning ‘Made You Look' in 2023,
and have since curated seasonal campaigns across TVC, OOH, organic social and influencer outreach.

Branding, Advertising, Art Direction, OOH, Social Assets, Typography